Organizations inject so much time, energy, and money investing in thought and strategy to create and develop their values, mission, and vision. Not only is it intended to be the heart, but also a directional compass to the company they are, what they do, why they do it, and the vision of the company they want to be.

In service of the teams and stakeholders, we want them to feel excited and included because they have a very transparent understanding of the following and the relationship to the company’s Values, Mission, and Vision.

·      Who are we and what do we want to be known for?

·      What do we clearly do?

·      Where are we going today, tomorrow and for generations to come?

·      How does my role bring a stronger pulse to who we are, what we do and where we are going?

·      Why do we go to work?

Two – Think About It’s:

1.   Think About It – If our team members are disconnected to the Values, Mission, and Vision of the organization it becomes “a wall of blank feel-good words” that have no impact because they are quiet and lack meaning. There is a significant gap in the connectivity to the roles and responsibilities of the teams we are responsible to serve and their understanding of their why, what, and how.

2.   Think About It – Work to Hardwire the why, what, and how to our teams understanding of their specialized roles, responsibilities, and the repetitions they put in every day. It will encourage the values, mission, and vision to have a stronger and stronger pulse. Provide the teams you serve with an understanding of how the relevancy of what they do encourages the Values, Mission, and Vision of the company. When our teams we serve understand why, what, and how and the solid line connection to their roles and responsibilities, they will be inspired to be a part of a team that gives the Values, Mission, and Vision hearts with a vibrantly thriving pulse.

Why, What and How – Purpose with a Pulse– We should never assume our teams fully understand what they do and why they do it as it relates to the impact on the individual and organizational outcomes. We want to encourage our values, mission, and vision statements to have the strongest pulse possible. It is not only important those team members we serve understand their individual roles but also the purpose of the roles of their teammates and how they are all connected to achieve the most purposeful productive outcomes.

Reality Check –As your teams are putting in the repetition’s (reps) day by day hour by hour, can they clearly and understandably see the vision of the muscles they are building and why, how, and what they do proactively impact the values, mission, and vision of the team?

Activation Exercise:  A question for you – When is the last time you included your company Values, Mission, and Vision at the beginning of a meeting with the team you serve directly? 

“Leadership is the capacity to translate vision into reality”  Warren G. Bennis